Keyword Tips for Marine Businesses for 2018

Since everyone is expected to have a digital presence, it’s getting more and more competitive to draw traffic. It’s not as easy as setting up a website and waiting for leads and purchases. Instead, a proactive approach is necessary, especially if your clients want to boost business for 2018. In this article, we’ll explore some of the best tips for keyword optimization for their marine and boating industry websites. As your clients gear up for the new year, ensure their operations are protected with a Recreational Marine Insurance Program.

So, what is keyword optimization? It’s the act of researching, analyzing and selecting the best keywords to target — and drive — qualified traffic from search engines to your website. When these keywords are used in headlines, body copy and the meta foundation of your site, it helps search engines catalog your page, explains Marine Marketing Tools.

Here are some tips for your clients to implement in order to improve keyword optimization:

• Don’t leave it to guesswork – Use tools like SEMrush, KWFinder, Moz’s Keyword Explorer and Google Keyword Planner to identify actual keywords being searched. These platforms also show each keyword’s monthly search volume, helping you better prioritize what you might want to rank on, recommends the article.
• Get specific – It’s unrealistic for every marine business to rank on the first page for generic words such as “boat dealer.” Instead, focus efforts on building content around more specific keywords that pertain to the business. For example, use “Miami Boat Dealer” or “Miami FL Boat Dealer” in different ways throughout the page’s content.
• Avoid brand keywords – The company name will automatically appear on the first search page of Google, so avoid trying to make the brand name a keyword.
• Optimize keywords for specific pages – Creating separate pages for each product or service helps to catalog the site. Utilize various versions of the keyword for that page throughout the text. For example, a webpage regarding boating maintenance services should include variations of the keyword: “Miami Boat Maintenance” “Boat repair Miami” and the like.
• Add content – Not only does this help to boost keyword search rankings, it also promotes the site on Google. The more active the page is, the better chances of it appearing in searches. Ideally, the pages should be no less than 400 words each (so get creative!) Next, ensure blogs are keyword optimized, as well.

About Merrimac Marine Insurance

At Merrimac Marine, we are dedicated to providing insurance for the marine industry to protect your clients’ business and assets. For more information about our products and programs, contact our specialists today at (407) 551-0174.